Sara – Flowerista

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Flowerista is a digital platform designed to offer training, consulting, visibility, and job opportunities to those who want to start or grow their business in the creative and cultural sector, with a specific focus on online channels.

Flowerista, starting with its name, is inspired by the concept of the distributed intelligence typical of plants and applies it to the digital world, working with a model of distributed leadership and a community of people driven by the same values, including kindness and sustainability. It is an open platform where those seeking an answer know they can find it through collective intelligence.

The team currently consists of 14 people but is continually growing, as are the services offered by the company. In our first year of operation (2022), the company supported more than 150 brands in their incubation and go-to-market phases.

Watch the interview with Sara Malaguti, CEO and founder of Flowerista

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